On May 26, 2025, students from various years of study and Assistant Professor Dr. Katarina Štavlić hosted Dr. Ivan Marković, who presented an entrepreneurial project based on the principles of sustainable economy.
The presentation of the project 2222.today focused on key aspects of startup entrepreneurship, primarily the development of an innovative business idea, funding models, and crucial factors influencing end-user adoption. Since the project is based on blockchain technology and introduces a new stable cryptocurrency as the backbone of its market system, students had the opportunity to gain deeper insight into the logic and development of decentralized systems and their economy.
During the presentation, topics such as the minimum viable product and the adoption curve were discussed, along with their influence on the strategic direction of the entrepreneurial team throughout the startup's development toward commercial success. Additionally, the importance of presenting the scalability of such projects (as potentially involving a high number of users and their economic activity within the system) to venture capital funds was emphasized in order to secure appropriate financing.
The questions posed by students of E-Business and Software Engineering demonstrated their strong grasp of contemporary IT trends and a particular interest in the profitability of blockchain projects.
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